Nicolas Chae filming with a rigged camera at altitude
Adobe · Creative Software

Multi-Platform Creative Campaign

The Work
IndustryTechnology / Creative Software
RoleCreative Director, Producer, Editor
PlatformsYouTube, Instagram, TikTok
Deliverables6 assets
Brief

The Objective

Partner with Adobe to demonstrate how Creative Cloud tools support every stage of the filmmaking process – educating while inspiring, reaching creators across long-form and short-form platforms through an integrated content strategy.

Approach

How It Was Made

Rather than isolated sponsored posts, the campaign was built as a connected creative series. Each piece highlighted a different stage of the workflow – from ideation and editing to color grading and final delivery – showing Adobe's tools in the context of real projects, maintaining a cinematic aesthetic while integrating product education so the software felt essential rather than promotional.

Deliverables

What Was Produced

  • 1 YouTube feature
  • 4 Instagram Reels
  • Cross-posted to TikTok
  • YouTube Shorts distribution
  • Supporting Stories
  • Campaign photography
Results

Outcome

5.5M+ combined views across the campaign series
Lead YouTube Short (Adobe Acrobat) reached 4.2M+ views on its own
Two companion YouTube Shorts (Firefly, Premiere/Frame.io) added 984K and 291K views
Multi-platform rollout across YouTube, Instagram Reels, and TikTok
Extended organic reach through cross-platform distribution
Why It Worked
The campaign treated Adobe as part of the creative process rather than the subject itself. By embedding the tools within authentic filmmaking, the content resonated with aspiring creators while delivering educational value and broad platform reach.

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